Reverse marketing is the concept of making the customer seek the firm rather than marketers seeking the customer. [1] Usually, this is done through traditional means of advertising, such as television advertisements, print magazine advertisements and online media. Reverse marketing works mainly on the basis of the Law of Attraction. While marketing mainly deals with finding the right set of customers and targeting them, Reverse marketing deals with strategies that would make the customer find the company offering the product. Leenders and Blenkhorn define Reverse Marketing as "an aggressive and imaginative approach to achieving supply objectives. The purchaser makes the initiative in making the proposal."[2] http://www.youtube.com/watch?v=LRlATh98UsA