@SwiftTransport How strange that the one thing that drives a company the most is the one thing most companies don't drive... "Morale". Morale is often believed to be all to do with 'reward' and it's no wonder company directors are so dismissive of improving it. Better morale suggests better reward, and reward suggests 'money'. No company wants to see their hard earned profits go to something as frivolous and immeasurable as improving morale. Do you want to know what morale is really about? It's not money. It's 'Recognition'. Recognizing that someone is valuable. Sure, you could do that with money.