#culture #research includes both online & offline data.| #mbc2012 Branding, merges societal lexicons and technological metric measurement. The collective matrix begins to from the reflection of transcultural movements, or simply stated.. the merging and converging of global segments, and their social media chats.. or footprints. Moreover, every aspect of the presentation to the complete audience is cultural.. and that is inclusive of images, color, copy, fonts, camera placement, film stock/ editing style, adv story, which as we know is consumer-centric. Yet, the complexities of corporate communications have increased; there is a direct influence of politics.. social movements, and the economy. Correspondingly, the question becomes: how does the occupy movement effect and affect Authenticity via your ability to effectually execute, activate, and build critical mass engagement, locally and globally?