A CRITICAL LOOK AT OBAMA CARE AND HOME HEALTHCARE IN 2014 - Susan Reinhard, SVP, @AARP #Speaker #Homecare @AARPCT With the volatile changes expected to take place as well as a greater shift for the need for more home healthcare services, how will this industry grapple with the implementation of the Affordable Healthcare Act and sustain itself; particularly when Baby Boomer needs for this type of care will explode? The new health reform law will prompt most organizations to do strategy makeovers as they react to and prepare for new rules and payment models in 2011. Continuing cost pressures and new customer demands require a fresh look at existing roles of industry players. Industry changes wrought by health reform are far from over. In fact, they've only just begun.