THE POLAROID GREY LABEL EVOLUTION
AFTER BEING NAMED POLAROID’S CREATIVE DIRECTOR IN JANUARY 2010, LADY GAGA AND POLAROID COLLABORATED TO DEFINE A DIRECTION FOR THE LINE THAT BLENDED THE BRAND’S CORE VALUES WITH LADY GAGA’S CREATIVITY. STEMMING FROM “GREIGE GOODS,” A FASHION-INDUSTRY TERM FOR FABRIC IN ITS PUREST FORM, THE POLAROID GREY LABEL LINE ENCOMPASSES POLAROID’S HERITAGE OF DELIVERING SIMPLICITY WITH THE STYLE, WIT AND SENSIBILITY OF LADY GAGA.