The crowd is moving for the first #CannesLions Awards Ceremony. Not long now until the first winners are revealed.

The first seminar of #CannesLions is underway! Martin Lindstrom on stage with goviral.

Set up for #CannesLions is underway. The CannesAlso Big Book is going up and will showcase industry photography

Congratulations to the Netherlands, winners of the #CannesLions Beach Soccer Tournament.

Check out the teams from Group 3 of the #CannesLions Beach Soccer Tournament after their matches this morning.

#CannesLions Beach Soccer Tournament now happening at Plage Macé

The ice cream machine at #CannesLions is still drawing a crowd. All you have to do is smile at it and it gives you an ice cream!

There's a real buzz around #CannesLions; lots of people picking up badges and heading to the seminars.

There's a real buzz around #CannesLions; lots of people picking up badges and heading to the seminars.

The end!

UNIQLO tshirts spread the winners news on the red carpet

Just met Team YouTube at the Young Lions Film Competition. Find out how they did at tonight's Film, Titanium and Integrated Lions Awards.

Kofi Annan and Bob Geldof in front of the tck tck tck ice sculpture ...

Steve Ballmer attracts big crowds

Little Steven Van Zandt is here talking music...

At the twitter seminar. It's absolutely packed.

Getting ready for tonight's Awards Ceremony. Promo, PR and Direct Lions will be dished out from 19:30 #canneslions

Just had some smoothies from the YouTube bar in the Young Creatives area. Go for the passion fruit one. Rather toothsome.

Day 2 at Cannes Lions is already underway and Warner Bros (www.wbcliplibrary.com) are handing out handy packs for those with hangovers

Some, let's be honest, are not...#canneslions