Developers are still signing games! How cool - there are still tons of people here! the party doesn't stop at midnight!

Happy gamers!! Although our #1 Pete got all the glory, we can't forget about our #2 and #3 in line too! Thanks to ALL who came out!

The actual sword of the Lich King. No, I can't keep this one either. Blizzard probably wants it back.

The gang's all here! Mike Morhaime, the sword, the elves, Pete, Nick, and the sweet Midnight Ice!

a very VERY happy Pete with his Collector's Edition, surrounded by Blood Elves and Best Buy Nick.

Post-Midnight: Time to post more awesome photos! Blood Elves carrying the Lich King sword down 5th Ave!

magic midnight moment! Mike Morhaime with the sword, Blood Elves and Nick (Best Buy Blue Shirt). People are FLOODING into the store!

It's Midnight-it's official! Go Pete! He is being rung up by Mike Morhaime and Nick our Best Buy "Blue Shirt"! Hooray it's 12am!

Free stuff! Players waiting in line get free swag courtesy of Best Buy. Because who doesn't love swag?!

The lucky ones! Players were invited onto the WoW window stage to ask Frank questions about WoW!!

I've been WAITING to upload this photo!! It's COSTUME TIME! Anyone at your launch events dressed up?

Jill Hamburger, Best Buy VP of Gaming and Movies gets interviewed by MTV News

Mike and Frank get interviewed by Spike TV! How exciting!

Geoff Keighley and our Best Buy Blue Shirts help pump up the crowd!

I love it! Can I take you home? (I asked, the answer is no!)

Dance contest. So THAT happened! Tonight is awesome!

The Blizzard guys! Frank Pearce (sorry about the spelling last time!), Joeyray Hall, and Mike Morhaime!

Blizzard's Mike Morhaime gets interviewed!

More photos of the crowd - WOW there are a lot of people out here!

OK - photos all uploaded. Let's hear it for the BLOOD ELVES!!