Looks like the rain is going to clear for the Paddleboard Demo on Saturday down at Bonita Cove in Mission Bay. We will have NCP and Bark boards for Demo. Give us a call at (760)634-9886 or stop by to register.

What an incredible way to end an amazing day of waves. We hope those of you that ride waves got a piece of it today. More on tap for tomorrow.

Flex is an important aspect of surf design. Steve Pendarvis of Pendoflex Surfboards has spent decades refining his flex tail boards.Cruise by to learn more.

Here is the winner from our recent drawing for "What Would You Choose" wearing her brand new Sidewall jacket. Her name is Elizabeth Tyler and she is from Flagstaff, AZ. There are two more weeks to enter with drawings on December 14 and 21.

Come check out the new Ts we just received from Ando & Friends, and The Swift Movment's Hydrodynamica Test Pilot Series

Thank you SD Surfrider Foundation for hosting Hold On To Your Butt Day in front of our store. No more butts on the beach!

What is a Pendoflex? A high speed, torque tail that taps more of the available energy. Come by and have a looksee.

A few new Bark Paddleboards arrived today, and what beauties they are. Stop by or give a ring for more details. Keep Paddling!

Thanks to everyone that stopped by to see our booth at the Sacred Craft Surfboard Expo. See more photos on our facebook page.

We love it when design guru Carl Ekstrom stops by to show us his latest creations. Finless surfing anyone? Test Pilots wanted.

Jon Wegener's free alaia shapping classes under way on our patio. Cyrus Sutton here too with new alaia film.3 more classes to go!

In case you didn't see the lovely backdrop for the Cardiff Kook, here's a shot before it was removed.