Basic high-level social media scorecard #bwela

Edelman's Crawl, Walk, Run, Fly model #bwela

Companies need to think beyond social media programs and include social business planning -@armano #bwela

.@armano saying many companies experienced in social are going through the trough of disillusionment #bwela

The five C's of community - @armano #bwela

.@armano kicking off his keynote talking about the one-day rocket of Charlie Sheen, and social @ scale #bwela

Sweet - @edelman Trust Barometer referenced in @ford Global CMO's keynote #bwela

My pumpkin. He was barfy.

.@melissaturlej, rocking a best practices presentation to the @EdelmanTO office:

Caralin's amazingly cute way of being sympathetic to a long week:

Caralin's amazingly cute way of being sympathetic to a long week:

Caralin's amazingly cute way of being sympathetic to a long week:

Front-row seats in a not-very-full stadium for Canada's World Cup qualifier against Puerto Rico

Pumpkin caramel bacon bars. This is how Edelman (well, @beccatronic) rolls.

Not a bad view!

McNeil Mansion, near Wiarton, and the Fall colours

Not bad weather for a Thanksgiving weekend hike!

Also just received a copy of "Humanize" - new book by @maddiegrant and @jamienotter. Excited to read it.

Just received this great little promo products package from @mclpro after a meeting we had last week - thanks!

Cute! Here's how the Canoe restaurant treated Caralin for her birthday. Nice :)